We couldn’t help but contrast the glossy 40-page publication that’s about to come out with what Alex Chisholm graciously put together back in 2002.
How are storytellers taking advantage of the “expanded canvas” such an approach offers? How do transmedia strategies impact the new integration between brands and entertainment properties? What new expectations do transmedia properties place on consumers?
MIT’s Comparative Media Studies program co-hosted Futures of Entertainment with the Convergence Culture Consortium, one of the program’s research groups.
The great potential of transmediation is to deepen audience engagement, but this requires greater awareness of the specific benefits of working within different platforms. How are media companies organizing the development of transmedia properties?
If MIT was going to be one of the leaders in the world in terms of the development of new media and communications technology, then it also had to become a leader in understanding the social and cultural impact of those technologies.
The “Building Bridges” category winners included CMS staffers R.J. Bain, Alex Chisholm, Jan Ellertsen, Chris Pomiecko, Douglas Purdy and Brad Seawell.