How are storytellers taking advantage of the “expanded canvas” such an approach offers? How do transmedia strategies impact the new integration between brands and entertainment properties? What new expectations do transmedia properties place on consumers?
MIT’s Comparative Media Studies program co-hosted Futures of Entertainment with the Convergence Culture Consortium, one of the program’s research groups.
The great potential of transmediation is to deepen audience engagement, but this requires greater awareness of the specific benefits of working within different platforms. How are media companies organizing the development of transmedia properties?