This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
Jenkins Debunks 8 Video Game Myths at PBS
Professor Henry Jenkins has contributed an article at PBS.org debunking eight major myths about video games and their social impact.
Turning Video Games’ Power Into A Positive
An article on Knight-Ridder tackles the omnipresent games-and-violence debate, and looks at the possible social benefits of video gaming.
The Gamer as Artiste
Henry Jenkins to the New York Times: “Hollywood puts its effort into things gamers don’t care about.”
Innovation in Video Games: A French-American Dialogue
Innovation in Video Games: A French-American Dialogue
The Games People Play, Sponsors Apparently Don’t
MediaDailyNews has coverage of Henry Jenkins’ presentation at The Next Big Idea: the Future of Branded Entertainment.
Video Games and Education
In this interview for TechNation, Dr. Moira Gunn interviews Dr. Henry Jenkins and learns how he thinks video games will revolutionize education.






