Parmesh Shahani: “The film, through the reach of Bollywood, will be our ambassador abroad.”
Podcast: “Television Branding: Lee Hunt’s New Best Practices for 2007”
Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.
Advertising in Computer Games
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
Convergence Culture Consortium Manages its Brand
This past fall saw the public unveiling of the Convergence Culture Consortium, a new CMS initiative examining the world of branded entertainment.