Nobody is quite clear how you can “count” engaged consumers or how you can account for various forms and qualities of engagement.
This is the first in a series of seven audio podcasts, recorded during the Futures of Entertainment 2 conference, hosted by the Convergence Culture Consortium and Comparative Media Studies at MIT.
As we move closer to the cyberpunk vision of a wholly parallel ‘metaverse’, questions of power, community, and property are coming to the fore.
Diane Nelson, president of Warner Premiere; danah boyd, a doctoral candidate in the School of Information at the University of California-Berkeley; and Molly Chase, Executive Producer of Cartoon Network New Media.
The opening presentation for the second day, Viscerality and Web 2.0, given by Joshua Green, Research Manager for the Convergence Culture Consortium.
How are storytellers taking advantage of the “expanded canvas” such an approach offers? How do transmedia strategies impact the new integration between brands and entertainment properties? What new expectations do transmedia properties place on consumers?
What challenges does greater user-participation pose to both producers and audiences? What corporate policies enable or retard the growth of user-generated content?