“Look beyond portfolio schools to the growing group of programs that incubate tech-minded talent. Favorites include […] MIT’s Comparative Media Studies program.”
the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns.
Does the agency structure need to be rethought? What are effective ways to collaborate with creative audiences?
Ad Age Group’s Scott Donaton chronicled successful and not-so-successful attempts to ride this rapid and radical business change.
Why user-empowerment is the key trend in business and the ways marketers are adapting to it.
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
This past fall saw the public unveiling of the Convergence Culture Consortium, a new CMS initiative examining the world of branded entertainment.