Advertising shops are scouring for creative technologists: a rare breed familiar with technology and conversant with new forms of media, but also able to translate that know-how into compelling digital-branding vehicles.
Look beyond portfolio schools to the growing group of programs that incubate tech-minded talent. Favorites include the Rochester Institute of Technology, the aforementioned Hyper Island, a Swedish digital-ad school, MIT’s Comparative Media Studies program and New York University’s interactive telecommunications program. Also expected to be a breeding ground for new digital talent is Boulder Digital Works, a new stateside graduate program featuring mini-courses from Hyper Island.
Advertising Age: Where to Find Tech-Focused Advertising Talent