“Look beyond portfolio schools to the growing group of programs that incubate tech-minded talent. Favorites include […] MIT’s Comparative Media Studies program.”
Podcast: “Viral Media: How’s and Why’s”
the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns.
Podcast: Futures of Entertainment 2: “Advertising and Convergence Culture”
Does the agency structure need to be rethought? What are effective ways to collaborate with creative audiences?
Scott Donaton Examines Digital Impact on Advertising
Ad Age Group’s Scott Donaton chronicled successful and not-so-successful attempts to ride this rapid and radical business change.
Podcast: Scott Donaton, “Marketing in the Age of Consumer Empowerment”
Why user-empowerment is the key trend in business and the ways marketers are adapting to it.
Advertising in Computer Games
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
Convergence Culture Consortium Manages its Brand
This past fall saw the public unveiling of the Convergence Culture Consortium, a new CMS initiative examining the world of branded entertainment.
