Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.
Podcast and video: “What Is Civic Media?”
A collaboration between the MIT Media Lab and Comparative Media Studies (CMS) program and is the first in a series of events designed to focus attention on the relationship between emerging media and civic engagement.
Podcast: B. Joseph Pine II, “Technology & Media in the Experience Economy”
Author and management advisor B. Joseph Pine II discusses how ideas outlined in his book The Experience Economy fit within the context of digital technologies, virtual worlds, and convergence culture.
Podcast: Andrew Slack, “The Harry Potter Alliance: How the Myth of Harry Potter Is Changing the World”
Andrew Slack, founder of The HP Alliance, an organization seeking to engage Harry Potter fans in social and political activism, discusses the origins and motivations behind the group and their current project to raise awareness about the genocide in Darfur.
Fall 2007 CMS Colloquium Calendar
The MIT Comparative Media Studies program is proud to announce the lineup for its Fall 2007 colloquium lecture series.
Henry Jenkins, the “Mud-Wrestling Media Maven from MIT”
CMS co-director Henry Jenkins is the subject of an extensive profile in the latest issue of The Chronicle of Higher Education.
In Medias Res, Fall 2007
During the academic year, GAMBIT is allowing CMS to reinvent itself, to better achieve our goals inside both the classroom and the research laboratory.
