John Romano on how series TV has changed over the past 20 years.
Podcast: “Viral Media: How’s and Why’s”
the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns.
Podcast: “Cult Media”
Is it profitable to build a franchise on the intense interest of the few and relying on Long Tail economics?
Podcast: Futures of Entertainment 2: “Opening Remarks (Day Two)”
With Jason Mittell, Middlebury College; Jonathan Gray, Fordham University; and Lee Harrington, Miami University
Podcast: Futures of Entertainment 2: “Advertising and Convergence Culture”
Does the agency structure need to be rethought? What are effective ways to collaborate with creative audiences?
Podcast: Futures of Entertainment 2: “Fan Labor”
What do we gain by applying a theory of labor to think about the invisible work performed by fans and other consumers within the new media economy?
Podcast: Futures of Entertainment 2: “Metrics and Measurement”
Nobody is quite clear how you can “count” engaged consumers or how you can account for various forms and qualities of engagement.
