Mick Foley, one of the top wrestling performers of the past decade, talked about his experiences as an entertainer and bestselling author.
From Sticky To Spreadable: The Antidote to “Viral Marketing” and the Broadcast Mentality
This Webinar will look at what “spreadable media” means, why the concept of “stickiness” is inadequate for measuring success.
“10 Things Corporations Can Learn from Pro Wrestling” and more from Sam Ford via Fast Company
CMS alum and Convergence Culture Consortium researcher Sam Ford this week worked as a guest blogger at Fast Company, writing about spreadable media as well as his favorite topic, pro wrestling.
“Breaking Down Advertising’s Walls”: CMS researcher Sam Ford in Fast Company
My movement from an academic working with industry to an academic within the industry was driven by my interest in how companies and their audiences converse
CMS grad Sam Ford continues to pop up in every news story about the importance of soap operas
Whether it’s pro wrestling or your nana’s “stories,” CMS graduate Sam Ford is reporters’ go-to guy for understanding the nuts and bolts of TV drama.
Slashdot: “MIT Creates Class About Soap Operas”
CMS alum and current instructor Sam Ford had his course “American Soap Operas” Slashdotted…
Sam Ford: “Centenarian Newspaper Columnist Leaves Us Many Storytelling Lessons”
Sam Ford, CMS alum and Director of Customer Insights for Peppercom, writes about the late Rev. John C. Morris, storyteller extraordinaire.