CMS alum and Convergence Culture Consortium researcher Sam Ford this week worked as a guest blogger at Fast Company, writing about spreadable media as well as his favorite topic, pro wrestling:
If we buy into the fact that corporate America needs to understand popular culture to really be able to relate to its audiences and communicate effectively–Grant McCracken’s idea of the “chief culture officer” that I wrote about last week–then what better place to start than pro wrestling? It’s very existence feels like an anomaly, with fans loading arenas by the thousands and gathering around television sets by the millions to watch (primarily) men performing the illusion of one-on-one sporting competition, while most fans know that what they are watching is for show.
I’ve found wrestling often acts as a carnival mirror to our culture, stretching and magnifying the underlying fears, prejudices and tension points amongst us. However, I think wrestling provides all sorts of learning that corporate America should pay attention to as well.
Sam Ford’s posts for Fast Company: