The implicit contract between the purveyor of an entertainment property and their audience, and the consequences of frustrating audience expectations.
Marketing in the Age of Consumer Empowerment
Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine, will talk about why user-empowerment is the key trend in business.
Advertising in Computer Games
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
Loyalty in Brand and Fan Cultures
With Convergence Culture Consortium faculty advisors Ian Condry and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.
