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Loyalty in Brand and Fan Cultures

Thursday, April 27, 2006 @ 5:00 pm EDT

Robert Kozinets

Notions of Loyalty within Brand and Fan Cultures with Convergence Culture Consortium faculty advisors Ian Condry, assistant professor of Japanese cultural studies at MIT; and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.


Thursday, April 27, 2006
5:00 pm EDT
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MIT Media Lab, Bartos Theater
20 Ames Street
Cambridge, MA 02139 United States
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