Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.
Television 2.0: Reconceptualizing TV as an Engagement Medium
Television’s future will rely on a model better suited to a multi platform media environment and to attention and experience economies.
Agent + Image: How the Television Image Estabilizes Identity in TV Spy Series
The television image and the presentation of self-identity, via two TV series in the spy genre — Alias and The Prisoner.
Podcast: WWE’s “Good Ol’ J.R.” Jim Ross, “This One’s Gonna Be a Slobberknocker”
Jim Ross, the longtime voice of World Wrestling Entertainment, joins CMS graduate student Sam Ford to discuss the unique blend of reality and fiction in the world of American professional wrestling.
As the World Turns in a Convergence Culture
How the soap opera industry is and could be further adapting to the technological and social changes of a convergence culture to maintain and revitalize the genre’s relevance for viewers and advertisers alike.
Expectations Across Entertainment Media
The implicit contract between the purveyor of an entertainment property and their audience, and the consequences of frustrating audience expectations.
Podcast: “Love May Not Be in the Afternoon Anymore: A Q&A with Soap Opera Writer Kay Alden About How the Genre Is (and/or Should Be) Changing with the Times”
Kay Alden worked for more than 30 years on The Young and the Restless, the top-rated daytime drama that she served as head writer for from 1998 to 2006.
