Henry Jenkins: “‘Viral’ suggests people are unknowingly transmitting it, as if they had no choice. That’s not really what’s going on with Susan Boyle.”
Henry Jenkins interview from SXSW with the Austin American-Statesman
“Historically newspapers are very poor spaces for serious back-and-forth communication between citizens.”
Futures of Entertainment 3
This year’s conference will work to bring together the themes from last year — media spreadability, audiences and value, social media, distribution — with the Consortium’s new projects as we move towards an increasingly global understanding of media convergence and content flows.