A long lifetime of developing electronic consumer products has taken Ralph Baer from vacuum tube through microprocessor designs. Although the technology has undergone vast changes, the underlying motivation for, and execution of, the process has not changed radically. Baer cited numerous examples of specific product designs that made it all the way through the process to a successful product and drew some conclusions from that experience that shed some light on the continuum of invention, development, and marketing novel product ideas.
About Andrew Whitacre
Andrew directs the communications efforts for CMS/W and its research groups. A native of Washington, D.C., he holds a degree in communication from Wake Forest University, with a minor in humanities, as well as an M.F.A. in creative writing from Emerson College.
His work includes drawing up and executing strategic communications plans, with projects including website design, social media management and training, press outreach, product launches, fundraising campaign support, and event promotions.