A salient feature of contemporary TV has been the appearance of programs that appeal more widely across national boundaries than many earlier television shows. Examples include a range of reality shows such as Big Brother or Survivor as well as fiction series such as Ugly Betty, which undergo relatively small facelifts before being introduced to new audiences. And many American programs – e.g., Lost, Desperate Housewives – travel abroad with no alterations, as country-specific promotion and distribution strategies adjust them to their new national contexts. In this forum, distinguished media scholars Eggo Müller, Roberta Pearson and William Uricchio discuss the origins and significance of the international distribution of television formats and programs.