Futures of Entertainment 2

MIT Media Lab, Bartos Theater 20 Ames Street, Cambridge, MA

Developments in advertising, cult media, metrics, measurement, and accounting for audiences, cultural labor and audience relations.

Futures of Entertainment 3

MIT Media Lab, Bartos Theater 20 Ames Street, Cambridge, MA

This year's conference will work to bring together the themes from last year -- media spreadability, audiences and value, social media, distribution -- with the Consortium's new projects as we move towards an increasingly global understanding of media convergence and content flows.

Ryan Cordell: “Melville in the First Age of Viral Media”

MIT Building 4, Room 231 Cambridge, MA

Ryan Cordell, co-director of the Viral Texts project, will speak about his work uncovering pieces that “went viral” in nineteenth-century newspapers and magazines.

Music Fandom and the Shaping of Online Culture

MIT Building 56, Room 114 Access via 21 Ames Street, Cambridge, MA

Nancy Baym: "By the time musicians and industry figures realized they could use the internet to reach audiences directly, those audiences had already established their presences and social norms online, putting them in unprecedented positions of power."