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Futures of Entertainment 2

Friday, November 16, 2007 - Saturday, November 17, 2007

Futures of Entertainment 2

Futures of Entertainment 2

The logics of convergence culture are quickly becoming ubiquitous within the media world. Audiences are being encouraged to participate in a wider range of sites. Transmedia principles are being adopted by content producers in a broad range of fields. ‘Engagement’ is being discussed as crucial to measurements of success. Futures of Entertainment 2 brings together key industry players who are shaping these new directions in our culture with academics exploring their implications. This year’s conference will consider developments in advertising, cult media, metrics, measurement, and accounting for audiences, cultural labor and audience relations.


Friday, November 16, 2007
Saturday, November 17, 2007
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MIT Media Lab, Bartos Theater
20 Ames Street
Cambridge, MA 02139 United States
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