Ad Age Group’s Scott Donaton chronicled successful and not-so-successful attempts to ride this rapid and radical business change.
Podcast: Scott Donaton, “Marketing in the Age of Consumer Empowerment”
Why user-empowerment is the key trend in business and the ways marketers are adapting to it.
Marketing in the Age of Consumer Empowerment
Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine, will talk about why user-empowerment is the key trend in business.
