MIT Graduate Program in Comparative Media Studies

Studying Media and Making Media

Jabari Evans

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Civic Media Insights: Jabari Evans, “The Anatomy of Digital Clout(chasing): Examining Social Media Visibility, Relational Labor and Empowerment Strategies of Black Youth in Chicago’s Drill Rap Scene”

Jabari Evans explores the content and character of Drill rap artists’ work on social media toward acquiring “clout”- a digital form of influence rooted in Hip-Hop that allows marginalized youth to leverage digital tools in building social status.