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Loyalty in Brand and Fan Cultures
Thursday, April 27, 2006 @ 5:00 pm EDT
![Robert Kozinets](https://cms.mit.edu/wp/wp-content/uploads/2015/02/Robert-Kozinets.jpg)
Notions of Loyalty within Brand and Fan Cultures with Convergence Culture Consortium faculty advisors Ian Condry, assistant professor of Japanese cultural studies at MIT; and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.