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A short, practical course on Focus Group Research in Academic and Corporate Settings: The Whys and Hows

Monday, January 19, 2009 @ 2:00 pm - 4:00 pm EST

Instructor: Cheryl K. Olson, Sc.D., who is co-director of the Center for Mental Health and Media at MGH, and splits her time between academic research and real-world consulting. She’ll use her own focus group studies with teens and parents about video games as teaching examples.

Content includes:

  • When and why to consider focus groups (qualitative studies) in academic or corporate research.
  • Using focus groups for media research.
  • Planning your research (from research questions to human subjects paperwork).
  • Designing a focus group protocol (questions and procedures).
  • Budgets and practical concerns.
  • Recruiting participants.


Monday, January 19, 2009
2:00 pm - 4:00 pm EST
Event Category:


MIT Building 26, Room 142
60 Vassar Street
Cambridge, MA 02139 United States
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