Based an analysis of over 500 magazine advertisements, this thesis examines how they positioned the personal computer as a domestic machine.
About M C Elish
Madeleine Clare Elish is a Senior Research Scientist working with Google Research's Ethical AI team. Previously, she co-founded and led the AI on the Ground Initiative at Data & Society Research Institute, an independent nonprofit research organization focused on social implications of data-centric technologies & automation.
As a cultural anthropologist, her work examines the social impacts of AI and automation on society. She has conducted field work across varied industries and communities, ranging from the Air Force, the driverless car industry, and commercial aviation to precision agriculture and emergency healthcare. Her research has been published and cited in scholarly journals as well as publications including The New York Times, The Guardian, Wired, and MIT Tech Review. She holds a PhD in Anthropology from Columbia University and an S.M. in Comparative Media Studies from MIT.