Loyalty in Brand and Fan Cultures

MIT Media Lab, Bartos Theater 20 Ames Street, Cambridge, MA

With Convergence Culture Consortium faculty advisors Ian Condry and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.

Marketing in the Age of Consumer Empowerment

MIT Building 2, Room 105 182 Memorial Drive, Cambridge, MA

Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine, will talk about why user-empowerment is the key trend in business.

CMS Alumni Panel

MIT Building 4, Room 231 Cambridge, MA

Three Comparative Media Studies alums -- Sam Ford, Rekha Murthy, and Parmesh Shahani -- return to discuss their post-graduate lives.