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SUMMARY:Loyalty in Brand and Fan Cultures
DESCRIPTION:Notions of Loyalty within Brand and Fan Cultures with Convergence Culture Consortium faculty advisors Ian Condry\, assistant professor of Japanese cultural studies at MIT; and Robert Kozinets\, associate professor of marketing at the Schulich School of Business\, York University\, Toronto.
URL:https://cms.mit.edu/event/loyalty-in-brand-and-fan-cultures/
LOCATION:MIT Media Lab\, Bartos Theater\, 20 Ames Street\, Cambridge\, MA\, 02139\, United States
CATEGORIES:Colloquium
ATTACH;FMTTYPE=image/jpeg:https://cms.mit.edu/wp/wp-content/uploads/2015/02/Robert-Kozinets.jpg
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