BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//MIT Graduate Program in Comparative Media Studies - ECPv5.16.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:MIT Graduate Program in Comparative Media Studies
X-ORIGINAL-URL:https://cms.mit.edu
X-WR-CALDESC:Events for MIT Graduate Program in Comparative Media Studies
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20060402T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20061029T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20060308T170000
DTEND;TZID=America/New_York:20060308T190000
DTSTAMP:20260427T144304
CREATED:20170530T233059Z
LAST-MODIFIED:20200325T165605Z
UID:30316-1141837200-1141844400@cms.mit.edu
SUMMARY:TV's New Economics
DESCRIPTION:Though younger technologies such as Ipods and cell phones signify the emerging digital era in the popular imagination\, the transformation of television from a broadcast medium offering limited channels to a digitally enhanced environment of (apparently) infinite choice may be far more significant in social and historical terms. Today’s Forum will examine the changing economic base of American television\, the role of audiences and audience-measurement\, the broader role of consumption and advertising in the evolution of American television. Our speakers are renowned for their mastery of this complex economic and demographic history. \nDavid Poltrack\, one of the media industry’s most respected experts on audiences and audience measurement\, was recently named president of CBS Vision\, CBS’ new research unit. Since 1994\, Poltrack has been executive vice president for research and planning at CBS Television\, overseeing all television research activities encompassing audience measurement\, market research\, program testing and advertising research. \nJorge Schement is perhaps the leading academic scholar of the statistical matrices of consumption and information exchange. He is distinguished professor and co-director of the Institute for Information Policy\, Penn State University.
URL:https://cms.mit.edu/event/tvs-new-economics/
LOCATION:MIT Media Lab\, Bartos Theater\, 20 Ames Street\, Cambridge\, MA\, 02139\, United States
CATEGORIES:Communications Forum
ATTACH;FMTTYPE=image/png:https://cms.mit.edu/wp/wp-content/uploads/2017/01/mit-comm-forum_logo.png
END:VEVENT
END:VCALENDAR