BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//MIT Graduate Program in Comparative Media Studies - ECPv5.16.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://cms.mit.edu
X-WR-CALDESC:Events for MIT Graduate Program in Comparative Media Studies
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20060402T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20061029T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20061012T170000
DTEND;TZID=America/New_York:20061012T170000
DTSTAMP:20260619T114253
CREATED:20150302T201229Z
LAST-MODIFIED:20190426T152902Z
UID:21239-1160672400-1160672400@cms.mit.edu
SUMMARY:Marketing in the Age of Consumer Empowerment
DESCRIPTION:Scott Donaton\nLost Control: Marketing in the Age of Consumer Empowerment with Scott Donaton. Digital technologies have empowered end users\, and that transfer of control — from content creators and distributors to consumers — impacts all forms of communications\, including marketing. Scott Donaton\, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine will talk about why user-empowerment is the key trend in business\, and the ways marketers are adapting to it\, including the rise of branded entertainment.
URL:https://cms.mit.edu/event/marketing-age-consumer-empowerment/
LOCATION:MIT Building 2\, Room 105\, 182 Memorial Drive\, Cambridge\, MA\, 02139\, United States
CATEGORIES:Colloquium
ATTACH;FMTTYPE=image/jpeg:https://cms.mit.edu/wp/wp-content/uploads/2006/10/Donaton-Scott-headshot.jpg
END:VEVENT
END:VCALENDAR