“Shut Up and Dance:” reflections on real-time synthesis in Machinima production

Machine cinema killed the video star. It is straight out of game culture that the next evolution of music video has arrived––user-generated, pop inspired, and “mod” all over. Unlike the music videos of the MTV generation that created an image for a song as a form of branded commercial output, the machinima music video weds customized in-game play to user-selected music.

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